Built with over 700,000 Lego bricks over a period of three months, Santa’s Workshop in Covent Garden arrived in London last week. The epitome of experiential marketing, the workshop is great for all the family and is gaining momentum on social media with visitors tagging #LetsBuildXmas onto their twitter and Instagram posts. Good work from […]
It’s Christmas, and it’s time to pull out that party frock and sparkle on the dance floor. As part of their ‘Sparkle & Shine’ campaign at our hometown shopping centre Frenchgate this centrally located display provides tenants in the centre a perfect platform to draw customers into store and help them choose something to sparkle […]
The glitterati of the visual merchandising industry gathered under one big circus roof at Bloomsbury Big Top last night for the annual VM & Display Awards. Opening with a show-stopping performance from acrobats, and presented by TV personality Rylan Clark, team Straco were in for a good night celebrating with clients. From windows to mannequins […]
There is nothing better than a German Christmas market to get you into the festive season and we’ve been feasting our eyes on all an endless amount of beer, sweets and sausages at the Leeds Christmas market. With Christmas light switch-ons, German markets and a host of in-store shopper events being run up and down […]
The globally recognised POPAI awards took place this week and with 191 entries from some of the most innovative companies in the world of advertising display and point-of-purchase it was always going to be fierce competition. With 63 awards dished out in total, including 23 gold, here’s a round-up of a few of our favourites. […]
