We were stopped in our footsteps in-store at Sports Direct with this eye catching and colourful display by PUMA.

As brands and retailers continue to innovate digital point of sale to push consumers purchasing in-store this colourful Evo Speed boots display with video footage tells potential shoppers all about the product benefits and how the boots are made without having to rely on a sales assistant to push forward with that sale.

Puma and Sports Direct have set out to educate the consumer and make them experts in football boot design.