Built with over 700,000 Lego bricks over a period of three months, Santa’s Workshop in Covent Garden arrived in London last week. The epitome of experiential marketing, the workshop is great for all the family and is gaining momentum on social media with visitors tagging #LetsBuildXmas onto their twitter and Instagram posts. Good work from […]
A portfolio is a huge selling point for any professional in the creative industry, it’s a fantastic opportunity to sell yourself and show what you are capable of. Simon share his advice on how you can achieve a portfolio that really stands out. Be selective about the work your showcase – Don’t overdo it – sometimes […]
It’s Christmas, and it’s time to pull out that party frock and sparkle on the dance floor. As part of their ‘Sparkle & Shine’ campaign at our hometown shopping centre Frenchgate this centrally located display provides tenants in the centre a perfect platform to draw customers into store and help them choose something to sparkle […]
We love Christmas windows here at Straco and this one by Ted Baker is more than #UpToScratch. This week we were in Leeds and across these captivating windows at Ted Baker in the new Victoria Gate. The windows are full of magical ‘North Pole’ props and visuals, which makes it not only eye catching to […]
What is design? George Cox, the former Chairman of the Design Council, defined the practice as the link between creativity and innovation, ‘it shapes ideas to become practical and attractive propositions for users or customers.’ This statement alone underlines the importance of design in everything, including retail, interiors, events and exhibitions which are the sectors […]
The glitterati of the visual merchandising industry gathered under one big circus roof at Bloomsbury Big Top last night for the annual VM & Display Awards. Opening with a show-stopping performance from acrobats, and presented by TV personality Rylan Clark, team Straco were in for a good night celebrating with clients. From windows to mannequins […]
