It’s Christmas, and it’s time to pull out that party frock and sparkle on the dance floor. As part of their ‘Sparkle & Shine’ campaign at our hometown shopping centre Frenchgate this centrally located display provides tenants in the centre a perfect platform to draw customers into store and help them choose something to sparkle […]
We love Christmas windows here at Straco and this one by Ted Baker is more than #UpToScratch. This week we were in Leeds and across these captivating windows at Ted Baker in the new Victoria Gate. The windows are full of magical ‘North Pole’ props and visuals, which makes it not only eye catching to […]
What is design? George Cox, the former Chairman of the Design Council, defined the practice as the link between creativity and innovation, ‘it shapes ideas to become practical and attractive propositions for users or customers.’ This statement alone underlines the importance of design in everything, including retail, interiors, events and exhibitions which are the sectors […]
The glitterati of the visual merchandising industry gathered under one big circus roof at Bloomsbury Big Top last night for the annual VM & Display Awards. Opening with a show-stopping performance from acrobats, and presented by TV personality Rylan Clark, team Straco were in for a good night celebrating with clients. From windows to mannequins […]
There is nothing better than a German Christmas market to get you into the festive season and we’ve been feasting our eyes on all an endless amount of beer, sweets and sausages at the Leeds Christmas market. With Christmas light switch-ons, German markets and a host of in-store shopper events being run up and down […]
Account Management is a great choice for anyone who sees themselves as a ‘people person’ and enjoys a challenge, but how do you get your foot on that career ladder and really make your mark as an Account Manager? Simon shares his advice on how you can get ahead in this competitive line of work. […]
